Meet Bev and Michelle

Bev and Michelle are the dynamic mother-daughter financial advisor team of Bertram Financial. They are a leading authority in retirement planning with anunique approach of blending personal purpose with finances. Both are licensed insurance professionals and Investment Adviser Representatives serving as fiduciaries to their clients. Together, they have more than four decades of combined financial planning experience working with thousands of individuals and couples throughout the Midwest. They created a proprietary system that guides people through all aspects of retirement planning, such as investment positioning, income planning, tax laws, estate preservation, and legacy planning.

Our book

After seeing firsthand how wrong financial information can ruin financial futures and crush dreams Bev and Michelle decided something needed to change! So they became financial advisors on a mission to change their industry! Their goal is to turn confusion into clarity and see people live their dreams. That’s why they wrote the book, “Creating Your Dream Retirement.” It’s not another book about money — it’s about you, your family, and your dreams.

Financial Advisors Who Believe ...

In the value of relationships

The first relationship we value is our relationship with God. Therefore we strive to honor Him in all we do. In addition, we believe in open and honest communication while being an encouragement. Building relationships with clients and business partners who are likable, coachable and ethical is also important.

In the value of learning and personal growth

Next, we also believe in the value of coaching, personal growth and learning. This applies both to our clients and ourselves. As a result, we continue to further our knowledge each year by attending multiple coaching and training events. Foundationally, we believe in a humble attitude, an open mind, a commitment to take action, and a passion for a purpose.

In the value of a team and a macro-financial strategy

We also believe in macro-financial planning. Hence, we believe in the value of a team approach. In macro-financial planning, all areas of a financial strategy are reviewed. This includes tax planning, cash flow management, investment positioning, estate preservation, and all that entails. In order to provide a macro-financial strategy, we work with other professionals such as CPAs, attorneys, money managers and other financial advisors.

In the value of giving back

Finally, we believe in giving back and being a good steward. A big part of that, we feel, is taking care of the poor, as there are thousands of scriptures referring to this very topic. Thus, we give to different organizations on a local and international level, but the greatest by far is our Operation Go projects in Haiti, which include three orphanages.

Our Team
Guy Riccardi is our head portfolio manager with United Asset Strategies. They focus on risk management, tax-efficiency and protecting retirement income. You can hear from Guy directly as he talks about investment strategies and the importance of the retirement shift.

We collaborate and partner with tax and legal professionals for estate planning, business planning needs and tax planning. We also have various product specialist on our team who ensure we have access to the best financial vehicles available. They also help with case design for unique situations.

Our Family
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