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What Makes us Different

What Makes us Different

How Are We Different?

We are independent.
Being independent advisors simply means that we have the ability to work with whoever we choose, enabling us to partner with some of best in our industry. We are not restricted by a parent company that controls who we are able to partner with or what products we are able work with. This allows us to focus on what is best for our clients.

We offer both red and green money solutions.
Many advisors focus on either “red” or “green” money. Red money is what we call “risk money,” or money in the market. Green money is protected-growth money. It takes a different license for advisors to offer each of these types of money, and they get paid differently on each type of money they work with.

We believe that both red and green monies have a purpose. Our job as advisors is to help our clients utilize both colors, depending on each client’s unique needs. We do not care what color of money we use — it is all about what is right for each situation.

We are a family business
As a family-run business, we bring family values into our client relationships. We view all of our clients as extended family, and as in any good family, we strive to work together to see you succeed.


We are an independent financial services firm helping individuals create retirement strategies using a variety of investment and insurance products to custom suit their needs and objectives.

Insurance services and products are offered through Bertram Financial Group LLC and Michelle E. Bertram LLC. Investment advice offered through Bertram Financial Advisor Services LLC, member FINRA & SIPC and with Redhawk Wealth Advisor, Inc. or AE Wealth Management both SEC-registered investment advisors. Bertram Financial Advisor Services, LLC. Affiliated with Redhawk Wealth Advisors or AE Wealth Management.

Investing involves risk, including the potential loss of principal. No investment strategy can guarantee a profit or protect against loss in periods of declining values. None of the information contained on this website shall constitute an offer to sell or solicit any offer to buy a security or any insurance product.

*Any references to protection benefits or steady and reliable income streams on this website refer only to fixed insurance products. They do not refer, in any way, to securities or investment advisory products. Annuity guarantees are backed by the financial strength and claims-paying ability of the issuing insurance company. Annuities are insurance products that may be subject to fees, surrender charges and holding periods which vary by insurance company. Annuities are not FDIC insured.

The information and opinions contained in any of the material requested from this website are provided by third parties and have been obtained from sources believed to be reliable, but accuracy and completeness cannot be guaranteed. They are given for informational purposes only and are not a solicitation to buy or sell any of the products mentioned. The information is not intended to be used as the sole basis for financial decisions, nor should it be construed as advice designed to meet the particular needs of an individual's situation.