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Red Money

Red Money

Advantages: Potentially higher return on investment
Disadvantages: Higher risk of losing your principal
Examples: Variable annuities, stocks, bonds, mutual funds, 401(k)s, brokerage accounts, ETFs, REITs

What is Red Money?
Red money refers to our assets that move up or down with the market. Investors often chase higher returns over time, though these assets can gain or lose money, perhaps a significant amount.

The market “giveth” and the market “taketh” away — there are no protections or limits. The principal isn’t protected, and last year’s gain may be lost in a downturn of the market. While red money assets are associated with a longer time horizon, they are usually more liquid due to the “sellable” nature of securities, unless they are in a variable annuity, which offers partial withdrawals.


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We are an independent financial services firm helping individuals create retirement strategies using a variety of investment and insurance products to custom suit their needs and objectives.

Insurance services and products are offered through Bertram Financial Group LLC and Michelle E. Bertram LLC. Investment advice offered through Bertram Financial Advisor Services LLC, member FINRA & SIPC and with Redhawk Wealth Advisor, Inc. or AE Wealth Management both SEC-registered investment advisors. Bertram Financial Advisor Services, LLC. Affiliated with Redhawk Wealth Advisors or AE Wealth Management.

Investing involves risk, including the potential loss of principal. No investment strategy can guarantee a profit or protect against loss in periods of declining values. None of the information contained on this website shall constitute an offer to sell or solicit any offer to buy a security or any insurance product.

*Any references to protection benefits or steady and reliable income streams on this website refer only to fixed insurance products. They do not refer, in any way, to securities or investment advisory products. Annuity guarantees are backed by the financial strength and claims-paying ability of the issuing insurance company. Annuities are insurance products that may be subject to fees, surrender charges and holding periods which vary by insurance company. Annuities are not FDIC insured.

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